Why tech outages hold valuable lessons for B2B marketers
Resilient brands recover faster, so if marketers aren’t investing in brand they are failing to build the roof while the sun is shining. Kantar’s Jane Ostler explains. It’s been a…
Currys rebrands B2B division in shift towards small business tech segment
UK electricals retailer Currys has initiated a significant shift towards the UK’s small business technology segment by rebranding and expanding its B2B division, Currys Business. The move comes in response…
Currys rebrands B2B division in shift to small business
Currys Business is helping customers leverage AI technology. Credit: Mareks Perkons/Shutterstock.com. UK electricals retailer Currys has initiated a significant shift towards the UK’s small business technology segment by rebranding and…