Why outages like Verizon’s are such a big deal
New York — Tess Coward, a 27-year-old PR professional based in New York City, woke up feeling under the weather on Wednesday. But without the ability to make phone calls…
Why tech outages hold valuable lessons for B2B marketers
Resilient brands recover faster, so if marketers aren’t investing in brand they are failing to build the roof while the sun is shining. Kantar’s Jane Ostler explains. It’s been a…